Go True Contactless
in the New
Travelling during the COVID19 pandemic was challenging and the public has remained cautious when choosing their mode of travel. However, for those essential journeys, Glasgow Taxis had a unique offer they wanted to communicate.
Communities are adapting to the new normal lifestyle. Social and physical contact has been replaced by distance and self-isolation. The need for a safe travel experience has become a must for those transportation providers looking to operate. We undertook a campaign to position Glasgow Taxis as the safe way to travel during the height of the pandemic.